Featured
Why In-Chat Apps Could Be One of Microsoft 365 Copilot’s Most Practical AI Advantages
Every extra tab in a workflow is a small tax on execution. That is why Microsoft’s move to bring business apps directly into Microsoft 365 Copilot feels more strategic than it may first appear. When tools like Adobe Express, Figma, Miro, monday.com, Box, Optimizely, and Dynamics 365 can surface inside the Copilot conversation, AI stops being just a place to ask questions. It starts becoming a place where work actually gets completed. What stands out to me is the operating model behind this. Instead of generating insight in one window and taking action in another, Microsoft is narrowing the gap between intent and execution. That matters because a lot of enterprise friction is not caused by lack of intelligence. It is caused by context switching, fragmented interfaces, and the repeated effort of re-establishing where the work stands. In the article, I unpack why this in-chat app model could be an important next step for Microsoft’s AI strategy—and why reducing workflow fragmentation may become one of the most practical advantages in enterprise AI. If AI can bring more of your tool stack into one conversational layer, which matters more: better answers, or fewer handoffs?